Brazil is Partner Country at HANNOVER MESSE 2026: a global showcase for industrial innovation and Brazilian engineering.

From April 20 to 24, 2026, the world's largest industrial technology fair will put Brazil at the center of discussions on digitization, automation, AI, sustainability, and energy transition.

HANNOVER MESSE, recognized as the world's leading industrial technology trade fair, has confirmed Brazil as its Partner Country for the 2026 edition, reinforcing the leading role of Brazilian industry on the international stage.

Scheduled for April 20-24, 2026, the fair brings together industry leaders, innovation ecosystems, and solutions that shape global production transformation with themes such as digitization, automation, artificial intelligence, sustainability, and energy transition.

Why does this (really) matter to Brazilian industry?

Being a Partner Country is not just an “institutional spotlight.” It is a practical opportunity to:

• Accelerate access to global markets by connecting Brazilian companies to customers, integrators, EPCs, and manufacturers;

• Expand technological partnerships and international cooperation in industrial innovation;

• Position Brazil at the center of conversations about the industry of the future, with increased visibility and a strategic agenda.

The Varixx perspective: applicable innovation, safety, and industrial reliability

At Varixx, we see this milestone as a direct alignment with our DNA: creating applied technology to solve real operational pain points, transforming engineering into products, and bringing impactful innovation to critical environments.

Brazilian engineering carries a tradition of creation, innovation, and technological entrepreneurship built over decades, and HANNOVER MESSE 2026 opens a concrete showcase to demonstrate how Brazil delivers value in productivity, reliability, and energy transition.

In our case, this vision materializes in a clear agenda: electrical reliability and operational safety, with a focus on risk reduction, availability, and failure prevention in critical assets and all the cutting-edge power electronics we have been developing for 50 years.

What to expect from HANNOVER MESSE 2026

In addition to the fair itself, the organization has been highlighting new formats and thematic structures to foster connections, accelerate conversations, and promote business with a focus on synergies and the breadth of industrial transformation.

For Brazilian companies, there are also local initiatives and mobilizations involving delegations and institutional support for participation, as announced by the AHK (Brazil-Germany Chamber of Commerce).

Varixx and Brazil on the global stage

Brazil as a Partner Country sends a strong signal: global industrial transformation seeks to connect Brazilian innovation with international technological excellence, and this is exactly the type of bridge we seek to build with customers and partners.

Want to talk about presence, partnerships, or technical agendas for 2026? Contact us and follow our channels: we will share updates on initiatives related to HANNOVER MESSE and opportunities for the industrial ecosystem.

Contact Varixx to discuss partnerships and international business opportunities in 2026.